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ADDITIONAL INFO
Gemstones are among the most individual of nature's creations: perfect crystals, with no two alike. These naturally occurring crystalline forms of minerals are desirable for their beauty and rarity. Today, there are more than 30 popular gem varieties, and many more, lesser-known rare collector gemstones. Some varieties of gemstones also come in a wide range of colors.
 
THE FOLLOWING GENERAL RULES APPLY TO ALL GEMSTONES:
COLOR Vivid, saturated colors are more highly prized than subdued or washed-out colors. Deeper colors are more highly prized than lighter ones, unless the depth of color is so great as to make the stone appear blackish as in the case of a ruby or a sapphire. The best color for any gemstone should be obvious from several feet or even several yards away. For example, a ruby should be intensely red from across a room, and a blue sapphire should be obviously blue, not black. The exception to the rule occurs when the extremes are desired -- truly colorless diamonds are valued more highly than those with pale colors, and a truly black diamond would be worth more than one that is merely dark gray.
 
 
CUT Larger stones are more highly prized than small ones, although stones too large for use in jewelry tend to have lower per carat prices. Also, stones that are not of a "calibrated cut" (which make them easy to set in standard findings) tend to have a lower price per carat.
 
 
CLARITY Gems with fewer and smaller inclusions are more highly prized than those with more numerous and larger inclusions, unless the inclusions contribute in a positive manner to the appearance of the stone. For example, insect inclusions increase the value of amber. Fine inclusions that cause star or cat's eye effects increase the value of stones such as corundum or chrysoberyl. Quartz containing large included crystals of rutile or tourmaline is often more valuable than quartz without. Characteristic "horsetail" inclusions are preferred in demantoid.
 
GENERAL
More durable stones are generally more prized than those of lesser durability.
Rarer stones are more highly prized than more common varieties. However, if the stone is so rare that it is essentially unknown to the general public, its value suffers and it is relegated to the status of a "collector stone." Stones such as boracite, childrenite, ekanite, eosphorite, painite, and simpsonite are extremely rare, attractive, and durable, but they are unlikely to command prices appropriate to their rarity, because there are fewer persons aware of them and eager to buy them.
Well cut stones of good symmetry, attractive design, and fine polish are more prized than poorly cut stones. Unfortunately, many higher priced stones, such as ruby and emerald, are often poorly cut in order to maximize weight at the expense of appearance.
Stones of famous provenance are more prized than those lacking in personal history.
Pairs or suites of stones matched for color, clarity, and cut are more highly valued per carat than single stones, especially if the stones are rare on an individual basis.
Stones that have been enhanced in color or clarity by artificial means are worth considerably less than unaltered stones of the same appearance.
Some gemstones are occasionally more in demand due to their use by well known personalities or due to intensive marketing, such as the various television shopping networks. Such increases in demand are faddish in nature and tend to be fairly short-lived.
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